Ecoexploratorio Storyboarding and Art Direction
Graphic Design | Art Direction | Storyboarding
Project Proposal
The Motion De La Cruz team reached out to me to contribute to this large-scale project, which involved storyboarding two educational modules for their museum, as well as developing a range of supporting graphic assets. Working alongside Creative Director and Motion Graphics Artist Christian De La Cruz, we developed a visual experience that balanced playfulness and educational value while remaining consistent with the established brand guidelines.
My role focused on translating the concepts into detailed storyboards and polished vector artwork, providing the animator with a clear visual foundation to review, refine, and bring to life through motion. This collaborative process allowed us to create engaging educational content that felt both visually dynamic and purposeful.
Lower Thirds Design
The lower thirds were designed to provide a clear and engaging way to identify employees throughout the videos. I wanted to create a visual system that felt fun and dynamic while remaining clean and easy to understand. The design strikes a balance between simplicity and visual interest, creating an approachable aesthetic that appeals to both parents and children while complementing the overall tone of the content.The lower thirds were designed to provide a clear and engaging way to identify employees throughout the videos. I wanted to create a visual system that felt fun and dynamic while remaining clean and easy to understand. The design strikes a balance between simplicity and visual interest, creating an approachable aesthetic that appeals to both parents and children while complementing the overall tone of the content.
Studio: Motion De La Cruz, DBA
Graphic Assets and Storyboard: AM Cortés
Agency: Make It Happen, LLC
Client: EcoExploratorio, INC
Brand: EcoExploratorio: Museo de las Ciencias de Puerto Rico
Additional Graphics
As with the previous graphics, I approached these designs with a focus on creating a dynamic visual language while maintaining clarity across a high volume of information. The challenge was to establish a strong visual hierarchy that could guide the viewer through the content without overwhelming them. Through intentional use of typography, composition, spacing, scale, and graphic elements, I structured the information into clear and digestible sections. The resulting system balances visual energy with functionality, ensuring that the graphics remain engaging while preserving readability and accessibility for both parents and children.
Studio: Motion De La Cruz, DBA
Graphic Assets and Storyboard: AM Cortés
Agency: Make It Happen, LLC
Client: EcoExploratorio, INC
Brand: EcoExploratorio: Museo de las Ciencias de Puerto Rico
Closing Sequence
Studio: Motion De La Cruz, DBA
Graphic Assets and Storyboard: AM Cortés
Agency: Make It Happen, LLC
Client: EcoExploratorio, INC
Brand: EcoExploratorio: E-STEM
Olas de Calor Module
Studio: Motion De La Cruz, DBA
Graphic Assets and Storyboard: AM Cortés
Agency: Make It Happen, LLC
Client: EcoExploratorio, INC
Brand: EcoExploratorio: E-STEM
Acidificación de las Costas Module
Studio: Motion De La Cruz, DBA
Graphic Assets and Storyboard: AM Cortés
Agency: Make It Happen, LLC
Client: EcoExploratorio, INC
Brand: EcoExploratorio: E-STEM